Privacy Policy

1. Introduction

BPI OnDemand Ltd ("BPI OnDemand", "we", "us", "our") is committed to protecting the privacy and security of your personal data. This Privacy Policy explains how we collect, use, store and protect information about you when you visit our website at www.bpiondemand.com or engage with us in the course of our business.

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read it carefully.

2. Who We Are

BPI OnDemand Ltd is a B2B CRM managed services consultancy specialising in Salesforce, Microsoft Dynamics 365 and Oracle CRM. We are registered in England and Wales and act as the data controller for personal data collected through this website and in the course of our professional services.

3. What Personal Data We Collect

a) Information you provide to us

• Contact enquiries: name, job title, company name, email address, telephone number and the content of your message when you submit our contact form or email us directly.
• Business correspondence: contact details and communications in the course of a client or prospect relationship.
• Event or webinar registration: name, email address, company and role where applicable.

b) Information collected automatically

• Usage data: pages visited, time spent on pages, referring URLs, browser type and device information, collected via cookies and similar technologies. See our Cookie Policy for full details.
• IP address: collected automatically by our hosting infrastructure and may be used for security and analytics purposes.

c) Information from third parties

• We may receive basic professional information about you (name, employer, job title) from LinkedIn or other professional networks where you or your organisation have made that information publicly available, for the purpose of legitimate B2B outreach.

4. Legal Basis for Processing

We process your personal data on the following legal bases under UK GDPR:

• Legitimate interests (Article 6(1)(f)): for B2B marketing, prospecting and business development activities, where we have assessed that our interests are not overridden by your rights.
• Contract performance (Article 6(1)(b)): to fulfil our obligations under a contract with you or your employer, or to take steps at your request before entering into a contract.
• Consent (Article 6(1)(a)): where you have opted in to receive marketing communications. You may withdraw consent at any time.
• Legal obligation (Article 6(1)(c)): where processing is necessary to comply with applicable law.

5. How We Use Your Personal Data

• To respond to your enquiries and provide the professional services you have requested.
• To manage our ongoing client relationship, including project delivery, invoicing and account management.
• To send you relevant information about our services, case studies, events and industry insights (B2B marketing communications).
• To improve our website and understand how visitors use it.
• To comply with legal and regulatory obligations.
• To protect our legitimate business interests and prevent fraud.

6. Marketing Communications

We may contact you by email or telephone with information relevant to your business and role, on the basis of legitimate interests (B2B marketing) or with your explicit consent. Every marketing email includes a clear unsubscribe option. You can also opt out at any time by emailing help@bpiondemand.com.

7. Sharing Your Personal Data

We do not sell your personal data. We may share it with:

• Our CRM platform providers (Salesforce, Microsoft) used to manage client and prospect records — these are engaged under data processing agreements.
• IT and hosting providers supporting this website, including Microsoft Azure — subject to appropriate safeguards.
• Professional advisers (legal, financial, insurance) on a strictly need-to-know basis.
• Regulators or law enforcement where required by law.

Where we transfer data outside the UK, we ensure appropriate safeguards are in place (such as UK adequacy decisions or standard contractual clauses).

8. Data Retention

• Prospecting and marketing data: retained for up to 3 years from last meaningful engagement, or until you opt out.
• Client data: retained for 7 years from the end of the client relationship to comply with UK financial and legal obligations.
• Website analytics: aggregated data retained for up to 26 months; no longer personal once anonymised.

9. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

• Right of access: to request a copy of the personal data we hold about you.
• Right to rectification: to ask us to correct inaccurate or incomplete data.
• Right to erasure: to ask us to delete your data in certain circumstances.
• Right to restrict processing: to ask us to limit how we use your data.
• Right to data portability: to receive your data in a structured, machine-readable format.
• Right to object: to object to processing based on legitimate interests or for direct marketing purposes.
• Rights related to automated decision-making: we do not use automated decision-making or profiling.

To exercise any of these rights, contact us at help@bpiondemand.com. We will respond within one calendar month.

10. Cookies

We use cookies and similar tracking technologies on this website. For full details, please read our Cookie Policy.

11. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure or destruction. Our website is hosted on Microsoft Azure, which maintains ISO 27001 certification. Access to personal data within our business is restricted on a need-to-know basis.

12. Complaints

If you are unhappy with how we handle your personal data, please contact us in the first instance at help@bpiondemand.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: www.ico.org.uk
• Helpline: 0303 123 1113

13. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available on this page with the date of last revision shown at the top. We encourage you to review it periodically.