# BPI OnDemand

> UK-based B2B CRM managed services consultancy specialising in Salesforce, Microsoft Dynamics 365, Oracle Sales Cloud, Power Platform, and Zapier integrations. Founded 2008. ~15 staff. 500+ CRM implementations delivered.

## What we do

BPI OnDemand helps B2B organisations leverage CRM and AI to improve business performance across three core areas:

- **Managed Service** — Ongoing CRM platform support, administration, and strategic optimisation. Certified specialists covering Sales, Marketing, Service, Field Service, CPQ and AI across Salesforce, Dynamics 365 and Oracle.
- **CRM Implementation** — End-to-end delivery from discovery to go-live. 500+ implementations delivered. Proven methodology, zero-upfront-cost model wrapping implementation into managed service.
- **CRM Development** — Bespoke extensions: Apex, Lightning Web Components, Power Platform, custom portals, API integrations, process automation, AI/Agentforce.
- **Integrations** — API and Zapier-powered connections between CRM and ERP, finance, marketing, ecommerce and other business systems.
- **Reporting & Analytics** — Custom dashboards, CRM Analytics (Tableau), Power BI, Einstein AI insights.

## CRM Platforms

- **Salesforce** — Certified Partner, OSP Partner, Managed Service Provider. All clouds: Sales, Service, Marketing, Experience, Field Service, CPQ, Revenue, Einstein/Agentforce.
- **Microsoft Dynamics 365** — Sales, Customer Service, Field Service, and the full Power Platform (Power Automate, Power Apps, Power Pages, Copilot Studio).
- **Oracle CX** — Gold Partner. Oracle Sales Cloud, Service Cloud, CPQ, and Oracle Eloqua for B2B marketing.

## Key stats

- Founded: 2008 (18+ years operating)
- 500+ CRM implementations delivered
- 120+ clients on ongoing managed service
- 170+ clients new to CRM when they engaged BPI
- UK-based team, Windsor, Berkshire (13 Vansittart Estate, SL4 1SE)
- Phone: 01344 585801
- Email: sales@bpiondemand.com

## Team

**Fred Wilkinson — CEO**  
Founder. 30+ years in B2B CRM. Leadership Fellow at St. George's House, Windsor Castle.  
LinkedIn: https://www.linkedin.com/in/fredwilkinson/

**Mark Squires — IT Director**  
CRM architecture, systems integration, digital transformation.  
LinkedIn: https://www.linkedin.com/in/markgsquires/

**Chris McGonigal — Solution Architect**  
Complex CRM design and adoption. Bridges business requirements and technical delivery.  
LinkedIn: https://www.linkedin.com/in/chris-mcgonigal-80a8491/

**Becca Johnson — Operations Manager**  
APMG-certified Change Management. Lean practitioner. Financial services, aerospace and international operations background.  
LinkedIn: https://www.linkedin.com/in/rebecca-johnson-9584a158/

## Site structure

The website is a multi-page site at https://www.bpiondemand.com/

### Core pages
- Homepage: https://www.bpiondemand.com/
- Our Approach: https://www.bpiondemand.com/approach/
- About (Why BPI, Team, BPI Cares): https://www.bpiondemand.com/about/
- Contact: https://www.bpiondemand.com/contact/
- FAQ: https://www.bpiondemand.com/faq/

### Solutions pages
- Solutions hub: https://www.bpiondemand.com/solutions/
- Managed Service: https://www.bpiondemand.com/solutions/managed-service/
- CRM Implementation: https://www.bpiondemand.com/solutions/crm-implementation/
- CRM Development: https://www.bpiondemand.com/solutions/crm-development/
- Integrations: https://www.bpiondemand.com/solutions/integrations/
- Reporting & Analytics: https://www.bpiondemand.com/solutions/reporting-analytics/
- Salesforce: https://www.bpiondemand.com/solutions/salesforce/
- Microsoft Dynamics 365: https://www.bpiondemand.com/solutions/dynamics-365/
- Oracle CX: https://www.bpiondemand.com/solutions/oracle-cx/

### Success & resources
- Success Stories: https://www.bpiondemand.com/success-stories/
- Case Studies (all 14): https://www.bpiondemand.com/case-studies/
- Insights: https://www.bpiondemand.com/insights/
- Guides & Checklists: https://www.bpiondemand.com/guides/

### Insights articles
- Why CRM Implementations Fail: https://www.bpiondemand.com/insights/why-crm-implementations-fail.html
- The Integration Gap: https://www.bpiondemand.com/insights/the-integration-gap.html
- Managed Service vs Support: https://www.bpiondemand.com/insights/managed-service-vs-support.html

## BPI Cares — 1–1–1 commitment

BPI OnDemand is committed to the Pledge 1% framework: 1% of time, 1% of product, and 1% of profits to causes that matter. Proud to support Leukaemia UK (leukaemiauk.org.uk).

## Case studies (14 delivered, all anonymised)

Regulatory Services, Logistics & Distribution, Regulatory/Public Sector, Technology/Software, Pharmaceutical/Logistics, Healthcare/Distribution, Life Sciences/Healthcare, Technology/SaaS, Field Services/Facilities, Not-for-Profit, Technology, Manufacturing/eCommerce, Telecoms, Environmental Services.

## Client reviews (Salesforce AppExchange verified)

"BPI OnDemand have been excellent at finding solutions for our company." — Bright Advertising  
"The partner took time to listen and learn about our business." — TSI Security  
"The team at BPI have been excellent throughout our Pardot implementation." — Rootshell  
"The build and implementation was very well managed." — On Air Dining  
"BPI are exceptional. They have enabled us to migrate from Dynamics 365 to Salesforce with absolute minimum disruption." — Positive Weighing Solutions  
"Do what they say they're going to do. No nonsense." — Kerfuffle

## Company

- Registered name: BPI OnDemand Ltd
- Company No: 06594119
- Registered in England & Wales
- Address: 13 Vansittart Estate, Windsor, Berkshire, SL4 1SE
- LinkedIn: https://www.linkedin.com/company/bpi-ondemand/