Fred Wilkinson – CEO
As the leader of BPI OnDemand, I drive digital transformation with a focus on customer experience (CX/CRM) and artificial intelligence (AI) certified. Our approach enhances sales, reduces costs, and improves customer loyalty. As a Leadership Fellow, I nurture exemplary leadership with resources from St George’s House, Windsor Castle
My role involves driving ROI and business improvement through global change programs, leveraging advanced technology solutions like Salesforce.com, Oracle, and Microsoft Dynamics CRM. With expertise in CRM, SMB sales, and business development, my team and I empower organizations to optimize customer strategies and thrive in today’s dynamic market..

Mark Squires – IT Director
With over 20 years in IT and project management, I excel in driving detailed projects from start to finish and optimizing operations. My expertise spans technical development, technology solutions, business analysis, management development, operations optimization, and client relationship management.
As the Head of Development and ICT at BPI OnDemand, I lead all ICT management efforts and oversee the development team. I align objectives with customers in the SME market and large corporations, devising and executing accurate and efficient project strategies.
Colleagues describe me as a progressive, driven, and technical managerial expert, delivering profitable results on time and under budget.

Tom Field – Delivery Director
At BPI OnDemand, we’ve nurtured a culture of continuous improvement in customer experience, a journey I’ve led with a focus on operational efficiency and revenue growth. Drawing from my time as Head of Implementation, I’ve harnessed my expertise in business process improvement and relationship management to consistently deliver value to our clients.
The role of Delivery Director has allowed me to leverage my Salesforce certification to architect and enhance robust CRM strategies, ensuring a seamless integration of sales, marketing, and customer service.
