• What do we do?

    We are Business Improvement Performance OnDemand, an award winning Oracle Gold Partner Specialising in all things Customer Experience (CX). We understand that CRM is not a tool, but a strategic Business process. By leveraging our expertise across Sales, Marketing and Customer Service automation, we stay with you for the entirety of your Digital journey.

  • How do we do it?

    Winner of Oracle’s UK CX Partner of the Year for 2017, BPI OnDemand aims to help you continuously improve the way your organisation interacts with Customers.  With over 16 years of experience across Sales, Marketing and Customer Service, BPI effectively take up the role of your CRM department through our award winning managed service.

Oracle Gold Partner

Our Leadership Team

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  • Fred Wilkinson
    CEO

    With over 25 years’ experience in driving business growth through sales performance, Fred is an expert in uncovering what system works best for you; whatever stage your business is at. Fred co-founded BPI OnDemand in 2006 with the vision of creating a unique zero upfront cost CRM implementation model, a vision that has proved to be hugely successful exemplified by our recent capture of a customer voted partner of the year award.

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  • Michael Taylor
    CTO

    Having spent over ten years administrating Oracle, Microsoft and salesforce CRM’s for the likes of computing giants DELL, Michael has developed an undeniable knowledge on how businesses can attain the most value from their CRM systems. As chief technology officer, Michael holds Overall responsibility for the implementation and support of CX solutions to our customers.

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  • Mark Squires
    Head of Development

    With over 20 years’ experience in development and IT management, Mark has built a unique skillset regarding the back end capabilities of CRM systems. Not only is Mark responsible for adapting systems to customers benefit via coding and integrations, he also plays a vital role in unearthing new and innovative technologies within BPI.

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  • Geraint Padfield
    Digitial Marketing Experience

    With specialisations across the Oracle Marketing and Social Cloud, Geraint leads the execution of campaign initiatives to drive demand for BPI. By leveraging his knowledge of the Oracle platforms, Geraint also plays a key role in driving user adoption for our Marketing Cloud Customer base.

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  • Stephen Brewer
    Non- Executive Director

    Having played a key board role at the likes of  Vodafone Ireland, Cable & Wireless and Digicel, Stephen also played a pivotal role in the growth of Apple across the UK. He currently advises a number of UK and Irish companies on their focus on customer experience (CX) to actively discourage churn and encourage growth .

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  • Shyam Pankhania
    Sales and Marketing Manager

    With over 10 years’ experience in Sales and Marketing, Shyam is a proven business leader who excels in helping growing organisations maximise their performance. Having been tasked with implementing CRM systems in previous employment, Shyam has a vast array of knowledge and business acumen on what applications would benefit your business the most.