The digital transformation happening around us has enhanced the number of touchpoints between a business and their customers. In the past, businesses could use a traditional CRM system to ensure that a customer’s journey with them runs smoothly, however the growth in channels of communication has forced businesses to change their approach.
This triggered an evolution from Customer Relationship Management to Customer Experience (CX) Management. Customer Experience is a process of turning interested consumers to brand advocates through the use of Sales, Marketing and Seamless Service Automation.
Perfect for SME’s, Oracle’s leading CX solution offers a suite of components designed to work as a complete sales platform. Whether you are the sales rep, director or co-ordinator, Oracle Sales Cloud provides you with the valuable information needed to conduct the sales process effectively.
With a panoramic view of your entire client base, you’ll see ALL customer interactions, including open & closed service requests, sales, assets and company wide customer interaction history. So now you can look forward to vastly improved customer service levels.
With its incredible capabilities and rapid implementation, it’s no shock as to why Eloqua is the current market leader for B2B marketing automation.
The term “Marketing Automation” doesn’t do justice to the capability of such systems, as they can help you get amazing results from more than just the traditional marketing activities. Yes, they’re great for identifying, nurturing and channeling leads from new and existing customers, but you should look to how a marketing automation system can help support the external and internal communications across all areas of your business.
Here are just some of the features of Oracle’s marketing cloud:
- Automated campaigns- Pre build your email campaigns on a user friendly canvas, mapping out what measures will be automatically taken dependant on how the recipients engage with your emails.
- Lead scoring & assignment – The marketing cloud allows YOU to dictate what a lead is by allowing users to create a score threshold. When the threshold is hit, the contacts will go into your CRM system, allowing salespeople to rapidly engage with these hot leads.
- Campaign reporting – Campaign reporting shows you all aspects of your campaign, from individual recipient responses to overall campaign ROI – leads, opportunities and won business.
- Personalised messaging – Your marketing messages can be personalised to fit your targets profile. As well as basics such as name and job title, you can tailor based on products purchased, industry and where they are in the buying cycle.
Acquired by Oracle in 2013, Responsys is an industry leading Marketing Automation platform in the B2C space. The solution provides Marketers with the tools to create targeted cross channel campaigns that engage customers and enhance their experiences with your brand.
Oracle Commerce Cloud
This innovative offering by Oracle has transformed the way organisations can create memorable and seamless Commerce experiences for clients. Business users now have more control than ever with the flexibility to control every pixel through drag and drop capabilities.
Oracle CPQ Cloud
The Oracle CPQ Cloud is an automated proposal generator that helps organisations accurately guide customers through their sales process at a rapid rate. This flexible quoting software provides your sales team with fast and accurate proposals, allowing them to focus their attention elsewhere.
Oracle Social Cloud
The Oracle Social cloud is a service designed to help organisations manage relationships and interactions with customers. Through Oracle Social Relationship Management (SRM) you can Listen, engage, publish and analyse your social properties in one unified platform, unique to any other vendor in the Market. This gives you a complete overview of how well you as an organisation are managing your social media accounts.
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